Support Local Collection

In a world run by billionaires, we’re looking to the dreamers, the doers, and the small-but-mighty businesses that keep our community vibrant and real. That’s what inspired our new Support Local collection—a wearable love letter to the folks who pour their hearts into this city every single day.

From the farmers who wake up before sunrise to grow our greens, to the baristas who know our orders by heart, to the chefs, bakers, stylists, yoga instructors, jewelers, estheticians, dog trainers (and more!)—this one’s for you. You inspire us. Constantly. Relentlessly. With your creativity, hustle, and the way you show up for Grand Rapids with so much love.

To us, supporting local isn’t just about shopping small. It’s about building relationships, creating jobs, staying connected, and choosing to live with intention.

We shot the campaign right here in Grand Rapids—at MLK Park and downtown—with some of our favorite humans. They said yes to modeling with basically zero notice (true angels) and somehow managed to look ridiculously adorable while doing it. Truly, what can’t they do?

So whether you’re grabbing a juice, running to the farmers market, or heading out to support your favorite pop-up, throw on your Support Local tee and rep the folks who make this city feel like home.

We love you, Grand Rapids. Keep dreaming big and shopping small.

The Support Local Collection releases on Saturday, 5/03 @ 12 PM EST online and in-store at 1146 Wealthy St. SE

Credits:
Designed by: Dean
Talent: Ale Guillen, Felipe Salazar Sanchez, Connor Bowen, and Lu the dog